Research

Help us!

We have a number of research projects where you can help:

1. A research project on advertising in online social networks. Professor Susan Barnes and I are in the midst of a revolutionary (some may say evolutionary) study looking at the perceptions of advertising in social networks. As we collect and process data we will post our results here for you so you can get a feel for the bigger picture regarding acceptability. If you haven't already done so, take part in our survey online: HERE!

2. A research project looking at perceptions of value in online social networks. HERE!

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My other research interests surround the use of electronic communities in advancing customer relationship marketing practices. I have authored a range of papers on this area including innovative research approaches, and the ethics of anthropological cyber research. 

Current research highlights include:

  1. Empirical work with Vic Perotti on perceptions of value in online social networking environments.  
  2. Conceptual research with Vic Perotti on the creation of a taxonomy of business model components within online social networks.
  3. Empirical research with Susan Barnes on attitudes towards advertising in online social networks. This work explores student perceptions of advertising.
  4. Conceptual research with Susan Barnes exploring the chronological history of internet based advertising. 
  5. Empirical work on 'Marketing Professionals' perceptions of personal branding and personally branded websites with Christopher Adams.
  6. Empirical work with DanielLa Ribinski on 'Consumers' perceptions of website characteristics in B2C E-commerce – a cross-cultural analysis between Germany and the USA.
  7. Empirical work with Nicholas Lin on 'Consumers' perceptions of e-retail environments – a cross-cultural analysis between Dubai, Singapore and the United States.
  8. Empirical work with Akira Simizu on Japanese and American student perceptions of value in online music download stores, a cross-cultural study.
  9. Empirical research that examines how we measure the perceptions of brand equity in virtual environments. This is research with Deb Colton a fellow marketer at the college of business. We expect the implications of this research to identify how marketers might better design sites in their pursuit of a well placed brand.
  10. Empirical research which defines measures of brand equity in the Chinese electronics industry. This research is with the Benjamin Forman Chair of International Business at the college of business, David Reid. This paper will identify the challenges facing marketers in this dynamic environment.
  11. Conceptual research which examines the ethics of cyber research in electronic communities with the Chair of the Henley Centre for Customer Relationship Management. Our research identifies the common pitfalls of researching in such a unique environment.
  12. Empirical research that identifies the conceptions of students positive learning experiences with teaching veteran and mentor Phil Tyler – marketing faculty of the college of business. Our research examines the role of social learning theory and the application of experiential learning.

Publications:

 

  • Refereed journal article, Discipline-based Scholarship, Equal Author, European Business Review— Social Technologies in the Enterprise – Rising to the Challenge, with Evgeny Kagner, Sandra Sieber, May, 2011
  • Refereed journal article, Discipline-based Scholarship, Equal Author, Qualitative Market Research – an International Journal– Why we ignore advertising in online social networks, with Susan Barnes, Zeljka Hadija, 2011
  • Refereed journal article, Discipline-based Scholarship, Equal Author, International Journal of Innovation and Technology Management — Market Orientation in Digital Entrepreneurship: Advantages and Challenges in a Web 2.0 Networked World, with Lyle Wetsch, Clyde Hull, Caisy Hung, Victor Perotti, January, 2011
  • Refereed journal article, Discipline-based Scholarship, Primary Author, Journal of Relationship Marketing — Towards a classification system of relational activity in consumer electronic communities: The moderators’ tale, with Moira Clark, Melanie Shapiro, January, 2010
  • Refereed journal article, Discipline-based Scholarship, Equal Author, International Journal of Management Reviews — Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context., with Susan Rose, Moira Clark, 2010
  • Refereed journal article, Discipline-based Scholarship, Primary Author, Journal of Customer Behaviour — Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience., with Susan Rose, Moira Clark, May, 2009
  • Refereed journal article, Discipline-based Scholarship, Equal Author, International Journal of Internet Marketing and Advertising — From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising., with Susan B Barnes, 2008
  • Refereed journal article, Learning and Pedagogical Research, Secondary Author, Journal for the Advancement of Marketing Education — Teaching Professional Selling: A Relationship Building Approach, with Philip Tyler, December, 2007.
  • Refereed journal article, Discipline-based Scholarship, Lead Author, International Journal of Market Research — Ethical Dilemmas and Challenges of Ethnographic Research in Electronic Communities., with Moira Clark. November 2007. 
  • Refereed journal article, Discipline-based Scholarship, Equal Author, Journal of Relationship Marketing — Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach., with Ryan Kearns. 2007.
  • Refereed journal article, Discipline-based Scholarship, Equal Author, International Journal of Networking and Virtual Organizations — Taking advantage of digital opportunities: a typology of digital entrepreneurship, with Clyde Hull, Caisey Hung, Vic Perotti and Richard Demartino. 2007.
  • Refereed conference proceedings, Discipline-based Scholarship, Equal Author, Hawaii International Conference on System Sciences — User Experience in Online Social Networks: A Qualitative Analysis of Key Activities and Associated Features, with Vic Perotti, January, 2011
  • Refereed conference proceedings, Discipline-based Scholarship, Primary Author, AMA Summer Marketing Educators' Conference— Marketing Professionals’ Perceptions of Personally Branded Websites, with Chris Adams, August, 2010
  • Refereed conference proceedings, Discipline-based Scholarship, Primary Author, ICRM 2010 — Relationship Marketing in Social Media: A Study of Antecedents, Features and Consequences, with Moira Clark, Baskin Yenicioglu, October, 2010
  • Refereed conference proceedings, Discipline-based Scholarship, Equal Author, ICRM 2009 — Identification of indicators of online customer experience., with Susan Rose, Moira Clark, September, 2009
  • Refereed conference proceedings, Learning and Pedagogical Research, Equal Author, Australian and New Zealand Marketing Academy ConferenceSecond Life: A Course in Online Advertising., with Susan Barnes, December, 2008
  • Refereed conference proceedings, Discipline-based Scholarship, Equal Author, Australian and New Zealand Marketing Academy ConferenceSelf and Virtual Worlds., with Lyle Wetsch, Susan Barnes, December, 2008
  • Refereed conference proceedings, Discipline-based Scholarship, Primary Author, McGill International Entrepreneurship ConferenceMarket Orientation in Digital Entrepreneurship: The Role of Electronic Community., with Clyde Hull, Caisey Hung, Victor Perotti, Lyle Wetsch, December, 2008
  • Refereed conference proceedings, Discipline-based Scholarship, Equal Author, Individual Constructs in Management and Organizational ResearchUsing qualitative repertory grid techniques to explore perceptions of online customer experience., with Susan Rose, Moira Clark, November, 2008
  • Refereed conference proceedings, Discipline-based Scholarship, Primary Author, International Colloquium in Relationship MarketingExploring notions of ideal customer experience in online B2B environments., with Susan Rose, Moira Clark, September, 2008
  • Refereed conference proceedings, Discipline-based Scholarship, Secondary Author, International Colloquium in Relationship MarketingWhy you were no help: Exploring Consumers' Notions of Effectiveness of Online Customer Reviews – A Means-End Approach, with Ryan Kearns, September, 2008
  • Refereed conference proceedings, Discipline-based Scholarship, Secondary Author, International Colloquium in Relationship MarketingExploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda, with Melanie Ciufo, Victor Perotti, Moira Clark, September, 2008
  • Refereed conference proceedings, Discipline-based Scholarship, Primary Author, European Marketing Academy ConferenceTowards a Classification System of Relational Activity in Electronic Communities: The Moderators Tale., with Moira Clark, May, 2008
  • Refereed conference proceedings, Discipline-based Scholarship, Equal Author, Winter Educators' Academy of Marketing ConferenceExploring Perceptions of Consumer Experience online, with Deb Colton, February, 2008
  • Refereed conference proceedings, Discipline-based Scholarship, Equal Author, Eighth Annual Convention of the Media Ecology Association. — From Banners to YouTube: Using the rear-view mirror to look at the future of internet advertising, with Susan Barnes, June, 2007 
  • Refereed conference proceedings, Discipline-based Scholarship, Equal Author, 14th International Colloquium in Relationship Marketing — Consumer perceptions of business-to-consumer relationships in electronic retail environments: a means-end chain approach., with Ryan Kearns, September, 2006
  • Refereed conference proceedings, Learning and Pedagogical Research, Secondary Author, International College Teaching Methods and Styles Conference – Teaching Professional Selling: A Relationship Building Process, with Philip Tyler, September, 2005
  • Refereed conference proceedings, Equal Author, 16th International Congress on Personal Construct Psychology – The Application of Personal Construct Psychology in Virtual Space, with Rose Talbot, July, 2005
  • Refereed conference proceedings, Primary Author, The 13th International Colloquium in Relationship Marketing, St.Johns, Canada – Consumer-to-consumer interpersonal relationships in electronic community: A 'digital' exploration of conceptions, attributes, consequences and personal values in a major UK sporting organization with Moira Clark, 2005
  • Refereed conference proceedings, Equal Author, 12th Annual EDiNEB Conference, Antwerp, Belgium – Understanding the Importance of Social Processes in Business Students' Conceptions of Positive Learning Situations: A social learning theoretical perspective with Philip Tyler, 2005
  • Refereed conference proceedings, Primary Author, The European Institute for Advanced Studies in Management, Workshop on Relationship Marketing, Brussels – When all hell breaks loose: a 'digital' exploration of network relationships in electronic communities, with Moira Clark, 2004
  • Refereed conference proceedings, Primary Author, British Academy of Management Conference, Harrogate, United Kingdom – Ideographic methods and the exploration of Relational Exchange in Electronic Communities, with Moira Clark, 2003
  • Refereed conference proceedings, Primary Author, 3rd International Critical Management Studies Conference, Lancaster, United Kingdom – An enhanced Virtual Ethnography: the Role of Critical Theory, with Moira Clark, 2003
  • Refereed conference proceedings, Primary Author, Academy of Marketing Conference, Aston, United Kingdom – The Ethical Dilemmas Posed by Research into Consumer Relationships in Electronic Communities, with Moira Clark, 2003
  • Refereed conference proceedings, Primary Author, 7th Research Conference in Relationship Marketing and Customer Relationship Management, Berlin, Germany – Go Native. The Merits of Ethnographic Exploration of Customer Relationships in Digital Environments, with Moira Clark, 2003
  • Refereed conference proceedings, Primary Author, 32nd European Marketing Academy Conference, Glasgow, UK – Digital Exploration of Virtual Relationships: A Netnographic Research Agenda, with Moira Clark, 2003
  • Refereed conference proceedings, Primary Author, Academy of Marketing Science Annual Conference, Washington DC, United States – Reviewing the suitability of core Relationship Marketing constructs in computer-mediated environments: A virtual ethnography research agenda, with Moira Clark, 2003
  • Refereed conference proceedings, Primary Author, 10th International Colloquium in Relationship Marketing, Kaiserslautern, Germany – Putting the 'R' back into 'CRM': A review of the suitability of core Relationship Marketing principles in computer-mediated environments, with Moira Clark, 2002
  • Refereed conference proceedings, Primary Author, British Academy of Management Conference, London, United Kingdom. – Advancing Online Customer Relationship Management Models: the importance of Computer-Mediated Communications, with Moira Clark, 2002
  • Refereed conference proceedings, Primary Author, British Academy of Management Conference, London, United Kingdom – Understanding Relationships built through computer-mediated communication: a case for Virtual Ethnography, with Moira Clark, 2002
  • Refereed conference proceedings, Primary Author, AMA Frontiers in Services Conference, Maasticht, The Netherlands – Rethinking the theories of online Customer Relationship Management: the importance of computer-mediated communications, with Moira Clark, 2002
  • Refereed conference proceedings, Secondary Author, Eighth Edineb Conference, Nice, France – An online learning community for E-Business Students, with Vic Perotti, 2001
  • Refereed conference proceedings, Secondary Author, Seventh Edineb Conference, California, United States – Lessons Learned from designing an E-Business curriculum, with Vic Perotti, Stan Widrick, Pat Sorce, 2000
  • Refereed conference proceedings, Equal Author, Seventh Edineb Conference, California, United States – Electronic Learning Communities in on-campus Technology Courses, with Vic Perotti, 2000
  • Professional, Sole Author, Business Link Export Development Conference, Sheffield Business School, Sheffield, United Kingdom – Examining export characteristics of firms at different stages of internationalisation, 1997
  • Refereed conference proceedings, Equal Author, 10th international Electronic Commerce Conference, Bled, Slovenia – Strategic information systems planning: toward the derivation of method for evaluating business utilization of the Internet, with Griffiths, M. Kawalec, J, 1997
  • Book chapter, Primary Author, – Management style in the Czech Republic: limitations for the classical Anglo Saxon approach, with Das, R. Dean-Jones, J. Kokkinis, A. Djin, N, 319-328, 1997

Unpublished Conference Presentations

  • Innovating on and off-line learning environments: 'Experiential' learning in a hybrid Internet Marketing course, 12th Annual EDiNEB Conference, Antwerp, Belgium, 2005

  • Demonstrating the Value of Interdisciplinary Research in Relationship Marketing: A Study of Relational Activity Across and Within Electronic Communities, ESRC Second Seminar on Relationship Marketing, 2004

  • Exploring the conceptions of interpersonal consumer-to-consumer relationships across and in electronic communities, Advanced Institute of Management Meeting, 2004

  • Tools of the Virtual Ethnographer: Participant Observation, Depth Interview, Concept Elicitation, and Delphi techniques in Electronic Community Research, International Symposium on Research Methods. ISOneWorld Conference, Vegas, USA. 2003

  • An ethnographic approach: deciphering the role of computer-mediated communication in developing long-term relationships with customers, Symposium on Research Methods. ISOneWorld Conference, Vegas, USA. 2002

  • Exploring the conceptions of relationships in consumer-to-consumer electronic communities. A Netnographic research agenda. British Academy of Management Conference, Doctoral Consortium. Harrogate. United Kingdom, 2003

  • Exploring the conceptions of 'Digital' relationships in consumer-to-consumer electronic communities. A Kellian perspective. Doctoral Colloquium. Cranfield School of Management. Cranfield University. 2003

  • An ethnographic approach: Deciphering the role of computer-mediated communication in developing successful long-term relationships with customers. Doctoral Colloquium. Cranfield School of Management. Cranfield University. 2001

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