Form over Function!
Finally cell phone makers are starting to get it. The Times reports on the main finding of the 3GSM World Congress show in Barcelona – people prefer form over function. It's got to look and…
Place Tagging
Ever heard of place-tagging? Living in America this is unlikely. Latest craze sweeping the UK and parts of Europe that could have dramatic implications on us poor marketers. Imagine being able to place a virtual…
Tag You’re IT!
Bigbrother gone mad. I recently advised all of my students to cut out seemingly innocuous radio transmitting tags from their newly purchased clothes. Such a statement sounds like something out of a George Orwell novel,…
Elite – A Tribute
21 years old. I could cry. It's not often I find myself harking back to a time when computer games were black and white, involved vector graphics – not just vector graphics but desktop saver…
Marketers versus Teckies
Flying the flag, but failing in the plight of the personal brand? Did you know that the world wide web was invented by a Brit? Sir Tim Berners-Lee invented global hypertext – the language that…
Guerilla Marketing gone Chimp
Couldn't help but notice the continued debate with Sony's guerilla marketing activities. As if the company didn't have enough on its plate with its invasion of spyware on peoples pcs. What I find amusing is…
Mobile TV updates
Another great article on the advent of mobile television services with commentary on its implications for advertising. Don't worry, I have it on good authority that the guy in the photo does not in fact…
Out with the old… in with the new
Out with the old as they say. I can't be the only person on the planet who feels a slight sense of indignation that good money has (with time unfolding) been wasted on prevailing 'state…
The power of the online Pound
It's official. Brits spend more online then any other European nation proving once and for all, that there is a market for US retail consumer goods manufacturers in 'blighty'. No excuse guys, step up and…
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