Angry Neil in Buffalo
Looking forward to meeting Alums on the 3rd November where I'll present my personal branding diagnostic for digital realms. This is one of the areas where I feel we as a college might better prepare graduates…
In defence of networks – beware the digital castaway!
Recent months have seen some interesting trends with social networks. The rise of google+ for one, and the prophetic claims by many that they are done with twitter and facebook for another. It got me…
Change – farewell to a phenomenal mentor
Over the course of my career I have had much occasion to celebrate good advice, mentoring, and friendship at the Saunders College of Business. I am especially grateful for all the help that Dr Stan Widrick…
The importance of progress and practice
Two of my internet marketing classes (undergraduate and graduate) have recently completed their mid term progress presentations for client projects. I am always delighted with the creativity shown in their efforts. Whether it is the…
Diagnosing online personal brands – RIT’s AMA Chapter
I was recently asked to speak at RIT's AMA chapter on the nature of online personal brands and it seems to me that the message is starting to filter through. I was particularly pleased with…
Another reason to live in Rochester – a city of service dominant logic.
Interesting article in Forbes citing Rochester as 4th most affordable city in the country. Its another accolade (like most recently being voted one of best cities to live in for lack of congestion) that we…
Saunders online EMBA teams in action.
I watched three team presentations today as part of their final consultancy project deliverable for the Saunders online Executive MBA course – taught by yours truly – Marketing Strategy. The creative use of technology was…
RIT 6th Entrepreneurship Conference
I was delighted to work as part of a team for Friday's 6th RIT Entrepreneurship conference debating the role of social media on the entrepreneurial venture. The conversations were excellent and made to an almost…
Paper on website personal branding: Summer AMA 2010
I presented a paper last weekend at the Summer AMA in Boston that Chris Adams and I authored on marketing professionals perceptions of personally branded websites. It identified ten thematic areas of importance in the…
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Justifying the cost of a college education: a marketing problem?
Just read with interest a story from the UK about a young woman who felt she couldn’t justify the cost of a 27,000 GBP college degree (about $43,000) – and so she’s not going. Fair…