A year in review 2011-2012

As the academic year comes to a close, here’s a quick overview of key moments in 2011-2012. I’m lucky, I have great colleagues, great students and great support. For me the summer will involve research, several projects that need completing and hopefully plenty of down time to get the writing done before life 4.0 begins […]

Double whammy for the Saunders college of business – Teaching with Technology and Eisenhart awards 2012

It is with much merriment I write this post this morning. The grass seems a little greener, the birds a lot louder, and the coffee a little stronger. The Provost announced formally two awards for teaching excellence. Vic Perotti, long term friend, innovator, educator par excellence, and squash player wannabe was awarded the Teaching with […]

Advanced Internet Marketing – first for RIT / Saunders College of Business

As part of a major repositioning of our New Media Marketing and Marketing programs the college launched its first offering of Advanced Internet Marketing this quarter. As some of my former tweets indicate – I am the rather proud instructor of this course having drawn advice in its construction from a collective of dynamic marketing […]


It’s perhaps overdue but a major renovation to is finally ready for public viewing. Developments in plugins for wordpress and the link have finally given me sufficient warrant to make the change to a 4.0 major upgrade. 3.0 was a welcome enhancement from 2.0 back in the day and I look on 1.0 with […]

Commercializing Virtual Worlds ONLINE First at RIT

This quarter I was lucky enough to lead a virtual expedition to a number of virtual worlds including those of Lego Universe, World of Warcraft, SecondLife, eharmony,, and one of the Furry communities. As part of a Provost’s Learning and Innovation Grant from 2011 I put together the worlds first course on Commercializing Virtual […]

Education Futures, Facuty showcase at RIT: Innovating the provision of experiential learning in online executive education

RIT’s Saunders College of Business launched it’s online EMBA program about three years ago with the express intention of innovating the provision of online education for executives. Top among those innovations are the use of highly immersive, interactive experiential approaches. Unlike our regular MBA and undergraduate business programs, executives bring with them a set of […]

Forward thinking – tips and tricks from RIT’s nomenklature

I recently had the pleasure of serving on a panel of RIT forward thinkers for the Wallace Center at RIT. Liz Lawley, Enid Cardinal, Ryne Raffaelle and Mike Johansson gathered with the purpose of identifying top practices or tips for forward thinking. Several gems were shared including; 1. Consider your network sacred – it holds […]

Social media dangers for the vanguard

Several high profile stories recently hit the social media airwaves. One – a chap being sued for keeping his twitter followers by a former employer, and another for having ticked the 'career opportunities' box. Crazy times it seems for those of us who believe in the power of a well built, nurtured network of like […]

Special Edition of the International Journal of Internet Marketing and Advertising – edited by Neil Hair – forthcoming

Over the past few months I have been working away as a special edition editor for one of my favourite journals – the International Journal of Internet Marketing and Advertising. Edited by Dr Eldon Li the publication has had a commendable impact on the state of our understanding in the field. When I was asked […]