Dr. Neil Hair

Next Thursday, 4th March 2010, I have the distinct pleasure of hosting a training event for the Empire State Chapter of the Young Presidents Organization at RIT's Innovation Center. The event is aimed at young presidents considering actionable social media campaigns and runs from 2pm to 7.30pm to include dinner and cocktails. Im really looking forward to demonstrating the T in RIT - and exploring the capabilities of the newly opened Innovation Center.

Official Event details:

CALL TO ACTION:

Society has been greatly impacted by advances in social networking technologies that have enabled and supported one’s ability to connect, engage and compete. Despite the promise of social media and the rapid deployment of these tools many businesses and individuals are struggling to make sense of these phenomena. How do I use Twitter? Why should I be on LinkedIn and how do I make money from my participation? Isn’t Facebook for kids? Can I really benefit from a YouTube campaign for my business? How do I crowdsource? Why Geo tag my pictures? How do I access global experts and develop relationships with them? Do I really need
a SecondLife?

ACTION:

This hands-on workshop was designed to answer these questions and more. In partnership, the YPO will pitch state of the art technology of Rochester Institute of Technology’s Center for Innovation, with bleeding edge knowledge of social media strategy from one of its most dynamic and engaging speakers – Professor Neil Hair of the Saunders College of Business. The session is aimed at all levels; providing a introductory overview of social media channels; the intermediate of designing personal and corporate social media strategy; and the advanced by exploring the metrics, resources and caveats of some of the world’s top social media  sers. Participants can expect to leave the session with a better understanding of the options, the business models of social media, and a plan of action for managing personal identity as well as corporate identity in this new world of web 3.0.

I recently developed a promotional youtube video with the YPO chairs which can be found here.

Today I visited the center to finalize the technical wizardry. View my video update report (and notable excitement!) here.

Im excited to announce a three part bootcamp program on social media. In conjunction with the Henrietta Chamber of Commerce and two well known social media experts - Emily Carpenter and Susan Beebe, we will be taking delegrates through the highs and lows of social media strategy. Increasingly, organizations are experimenting with social media platforms and channels like Twitter, Facebook and LinkedIn without grasping either the opportunity or the challenges of this new world of collaboration. This three-part series on Social Media will be aimed at all levels of experience.

7:30-8:00 am Registration
8:00-9:00 am Program (includes breakfast buffet)

February 24: Introduction to Social Media

• Basic overview of key Social Media sites
• Steps to establishing a solid Social Media infrastructure
• Walk away with action items to start your Social Media campaign

March 24: Strategies for Social Media

• Tools for managing Social Media sites
• Discover common metrics and analytics that demonstrate the impact of your social media initiative
• Know what to do when you walk out the door to measure your success

April 28: Social Media Panel Discussion - Q&A session

• Now that you've had a taste of the new world of Social Media, come ask the questions that you never knew to ask before
• Straight talk about Social Media with the speakers and each other
• Keep the momentum going for long-term success in the realm of Social Media
  

Delegates can sign up for this event here: http://hccsm4biz3.eventbrite.com/

Update: 24th Feb 2010.

The event today went well, always delighted to see so many local organizations taking social media seriously. We covered a great deal in 45 minutes and have homeworks for delegates so that they continue their journey. Looking forward to working with Emily and Susan again a month from now where we will explore strategy and the tricky but all important issue of metrics!

Next Friday (29th January) morning during Webster Chamber of Commerce's regular breakfast briefing event I will be providing attendees with an overview of social media. The focus will be on how it has impacted business and what role it is playing for advanced users. Should be a great event and I would encourage any interested parties to attend. Event registration can be found at www.websterchamber.com/ . The event starts at 7 and ends at 9am. Hope to see you there!