Dr. Neil Hair

Every once in a while I engage in one of my favourite past times (researching new beers) and every once in a blue moon I come across a beer that I adore. This is my ode to Southern Tiers Pumking beer. It is in short - fabulous. Southern Tier have a reputation for making very tasty beers - a few to note include the Unearthly (VERY hoppy) Cheery Saison (VERY cherry), Creme Brulee (VERY ok you get the point) and Jav*ha varieties. This seasonal beer however tops all of the above. In fact Id go as far to say that it is every bit as good as my all time favourite beer The Blandford Fly (not available in the US fortunately for my wallet).  So - marketing angle - one of the best stites Ive come across from the brewery itself http://www.southerntierbrewing.com/. Whats missing from it though are all the links to the various beer evaluation sites out there. In other words - a failure to communicate the outstanding record this company has for making beer amongst its converted. Be wary of these beers however, theyre very strong and thats exactly what makes one of these perfect for a cold Autumn night holed up with the pregnant wife and two cats.

On Wednesday the 15th I will present research findings on how marketing trends (especially digital) will impact the senior living industry. The presentation will focus on the exponential growth of social networking, the extension of word of mouth online and where I think marketing trends will be beyond 2010. This will be of particular relevance to marketing professionals in this field and speaks to a profession that is very close to my heart. The session will be held at 'Cloverwood', 1 Sinclair drive, on the corners of Clover Street and Jefferson starting at 8am. See you there.

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Updates: Presented to a packed house this morning of some of Rochesters most innovative senior services companies. Very pleased with the nature of questions that were asked of me and the genuine interest in seeing this important industry flourish in Rochester. I noted a number of participants duly shocked by some of the technological changes we're starting to see including commercial blogs, the importance of reputation management online, the rise and potential use of online social networks and of the importance of reinvigorating your web site offer. For those of you wanting more information on Saunders student projects please visit my lectures section of this site where I present a more detailed overview of what is involved and what the benefits are. I am also very happy to continue to discuss the marketing advances facing your industry as it is one that I hold dear to my heart personally.

I recently acted as guest essayist for the Democrat and Chronicle's visions for Rochester 2033 (25 years from now). Here is the article which purposefully paints a troubled picture;

October 2033: Business as we know it will be radically transformed. The days of working for one organization at any one time will be gone. Most U.S. employees will act as technical subcontractors to a portfolio of virtual organizations, domestic and international. People will work from where they are situated, permanently logged onto a super-fast Internet. Access will come from a range of connection devices. Wearable computers will be all the rage, but early adopters will have opted for more permanent machinery that is physically implanted. Employees will work in teams that have a truly global makeup. As a result of technologically enhanced globalization, working days will run on WT (world time) in one language — a hybrid known as Global English.

Regular work meetings will take place in a virtual world. "Total Immersion Technology" will add sensory data such as touch, smell and natural movement to the virtual environment. You will feel virtual handshakes and physically walk to meeting spaces online without actually moving from your real world location. Increasingly, humans will have difficulty differentiating between their virtual life and nonvirtual life. For your efforts as a global technology worker, you will be paid in the universal currency of Credits — payment will be directly related to consumer or industrial demand for products or services and will be received in real time at the point of transaction.

Increasingly, those who succeed in business will be those with an enlarged online social network. Most recruitment will take place within these social spaces. Digital divides will become more apparent between those who are socially enabled online and those who are technologically challenged or "techno-socially disabled." Retirement will be an obsolete term as workers are able to continue to farm out their networks for economic gain, and work/life balance will become increasingly blurred.

Two things went through my mind earlier today when one of the techies called out to me as I passed their cave. 1. Why? and 2. Why the big smile on his face when doing so? The answer is perhaps best explained by two photographs attached for your viewing pleasure. People of neilhair.com meet Hanns G, my newest and bestest friend (other than Vic Perotti who built the purchase of this monster into a research grant looking at digital business applications in SecondLife). All 28 inches of goodness sat on my desk (all of my desk in fact). I cant wait to test run SecondLife on my German friend using my Japanese Qosmio. Pictures of that event to follow in an additional post.

Just returned from the 16th ICRM (International Colloquium on Relationship Marketing) 2008 which was held in Swansea in Wales. Three papers being presented - one on B2B web experience with colleagues at Henley, and two poster sessions with former RIT students Ryan Kearns and Melanie Cufio (e-word of mouth and 2-brand communities alike). A very rewarding conference as usual - single track which means everyone presents, listens and comments on your work (far more rewarding than the usual multi track affair). The conference dinner was excellent - we listened to a Welsh Male choir - a first for me - and tucked into rare Welsh lamb cutlets. The relative smallish nature of the colloquium is what makes it so special - in the past it's seen me deep in research conversation with such gurus as Ballantyne, Lobler, Gronroose, Hunt and Gummesson. All of which are demigods in the relationship marketing space. You dont get that at the Summer or Winter AMA's I can tell you. An additional two papers have come out of the conference for me as well - one methodological and one an extension of a survey study into the Asian / Australasian markets. Good to also see the family and especially good now to be home in Rochester (the best thing about travel is coming home).

Welcome to the world new secret research facility! This morning at approximately 10.05am a new facility was built in Facebook to house a motley crew of friends, alums and current students dedicated to offering themselves and their advice to Neil's all important research questions. You too can join this facility and answer occasional survey type questions on what's moving and shaking in the internet marketing area. You will - by contributing - also benefit career wise by being the first to get the results of the efforts. And who wouldn't want to impress the boss with the latest ideas built off the back of some of the worlds finest lab rats. Welcome lab rats to a brave new world of hackademia!

p.s No rats are ever harmed at this facility.

The marketing was brilliant - the following extremely loyal. It is with great regret to hear today that Zoom - a low cost carrier with umpf went into administration. I am gutted for them. Not least because they offered great prices from Canada to the UK - but because they appeared to be one of the very few airlines capable of marketing to their consumers effectively. Their business model was fundamentally flawed however. It doesnt matter how great your marketing is, when the price of oil jumps from $80 to over $120 your costs exceed revenue. So - what can we learn from this? Marketers and budding entrepreneurs alike need to appreciate the importance of forward planning when putting together business plans and of course learning the jargon of finance! Whether you got into marketing or not to avoid the numbers - to be successful you cant ultimately avoid them. Make sure an introduction to finance course is on your list of must have classes if youre planning on starting a business. No excuses. Thankfully I remained loyal to British Airways when booking my flight to the ICRM conference in Swansea this September but it was a close call.

Came across Bag Borrow or Steal today whilst perusing the dainty delights of woot.com. The first thing that surprised me was that my attention was captured by an advert online! This doesn't normally happen and I usually drown out the annoyances of flashy ads (like we all do). So - curiosity got the better of me and off I went to the site. Interesting business concept - rent a designer bag of your choice for as long as you like without actually owning it. Now, I know what handbags mean and do to normally loving and sensitive members of the opposite sex. It drives them wild with passion, produces largely unpreventable cooing noises from them in public settings when they spot a Chloe, and convinces even the most frugal that dropping a couple of grand on a piece of sewn leather is somehow - and I quote from personal experience here - 'a sound investment for the future.' How exactly a brown and yellow strapped bag is an investment for the future is beyond this professors abilities to reason. That said, a business that rents these out is onto something I can tell you! For just $49 a week you can carry the latest, be seen with it, then ditch it back for another, and then be seen with that as well. Smart marketing and I hope my wife doesn't see this posting.

I recently read an article exploring the notion that Scotland might sometime in the future field its own Scottish Olympic team. The article mentioned a dream team scenario of a 'European' team and I did a little digging to see how it would have performed. The results are startling. I counted at least 78 Gold's and a whopping 250 medals total - both count more than double the leader in each category. The world should probably hope unification never really takes hold as a result! Go team Europe!!

Ive known for a while that people were making money (good money relatively speaking) from farming gold - in popular virtual worlds - to sell to other gamers who dont have the time to rack up the points. Ive known for some time that people buy and sell characters developed over time with special powers and abilities. What I didnt realize however was that people from the poorest parts of the world were using it as a way of supplementing income. Part of me is amazed by the whole sub culture that has developed around virtual worlds - especially as it relates to their economies. Part of me says good for the person wanting to make money from it. And part of me realizes that making an extra $77 a month must take game play of at least ten hours a day. Im thinking digital sweat shops - and to my mind that is a rather sad reflection on a modern society that turns having fun in a virtual environment into a form of modern day serfdom.