About

Neil Hair, BSc MSc DIPM MCIM FHEA Chartered Marketer PhD

I am a professor at the E. Philip Saunders College of Business, Rochester Institute of Technology. I teach a range of classes which focus on the use of the internet in enhancing business to consumer, business to business and consumer to consumer experiences. My research looks at how and why people form bonds in electronic communities, brand equity, and students positive learning experiences.

Qualifications:

  • I hold a BSc in Business Administration from Cardiff Business School, Cardiff University, United Kingdom (1995).
  • An MSC with Distinction in International Marketing from Sheffield Business School, Sheffield Hallam University, United Kingdom (1996).
  • A PGD (post graduate diploma) in Marketing from the Chartered Institute of Marketing in the United Kingdom (1997).
  • A PGC (post graduate certificate) in Research Methods from Cranfield School of Management, Cranfield University, United Kingdom (2002).
  • A PhD in Management from Cranfield School of Management, Cranfield University, United Kingdom (2004).
  • I am also a fully trained Professional Bartender certified in the state of New York by the NYS Education Department (2005 – because lifes too short right?).
  • I am also a registered Chartered Marketer.
  • A registered fellow of the UK Higher Education Academy.
  • I was the recipient of the Richard and Virginia Eisenhart Provost’s Award for Excellence in Teaching for 2006, RIT’s highest teaching honor for new faculty.
  • I was the recipient of the RIT Online Learning Exemplary Faculty Teaching Award for 2007-2008, RIT’s highest teaching honor for faculty teaching in online environments.
  • I am the current recipient of the RIT Eisenhart award for Outstanding Teaching 2012.

Awards:

  • Recipient of the RIT Eisenhart award for Outstanding Teaching 2012
  • RIT Provosts learning and innovation grant, “Commercializing Virtual Worlds Online Delivery.” 2011
  • Faculty Education and Development Grant, Saunders College of Business, ‘Developing Interactive and Immersive Educational Marketing Experiences in Second Life’, RIT, 2010
  • RIT Provosts learning and innovation grant, “Commercializing Virtual Worlds.” 2009
  • Recipient of the RIT Online Learning Exemplary Faculty Teaching Award 2007-2008
  • RIT Provosts learning and innovation grant, “Exploring pedagogical issues in Secondlife™: Teaching Online Advertising.” 2007
  • RIT Provosts learning and innovation grant, “Online branding encyclopedia inititive.” 2007
  • Saunders College of Business, RIT, Faculty and Development Grant, “Exploring perceptions of advertising in online social networking sites.” 2007
  • Recipient of the Richard and Virginia Eisenhart Provost’s Award for Excellence in Teaching, RIT, 2006, nominated 2007 (ineligable)
  • Saunders College of Business, RIT, summer research funding, 2005, 2006, 2007
  • Service Excellence Award scholarship, Unisys, 2001-2004
  • Cranfield School of Management Bursary, Cranfield University, 2001-2004
  • Nominated (ineligible) Eisenhart Award for Outstanding Teaching, RIT, 1999, 2000, 2001, 2002, 2003, 2005, 2006, 2007, 2008, 2011,
  • RIT Online Learning Award for Technological Innovation, Teaching Online Advertising in SecondLife, top three institute wide for 2008.
  • RIT Alumni Association’s Award for Innovation – Teaching Online Advertising in Second Life – Best in Show at the 1st RIT Creativity Festival 2008, RIT, 2008

Official Biography:

Dr Neil Hair is an Associate Professor of Marketing from the E. Philip Saunders College of Business at Rochester Institute of Technology, New York in the United States. He holds Chartered Marketer Status from the Chartered Institute of Marketing, a PhD from Cranfield as well as degrees from Sheffield and Cardiff Business Schools. His research and consulting activities are cutting edge, recent projects include understanding perceptions of advertising and customer value in popular online social networks like myspace and facebook, personal branding in virtual space, virtual ethnography in popular worlds such as Second Life, and most recently a Cisco sponsored global study on social media use for collaboration and innovation looking at over 100 of the worlds thought leaders operating in this space. He is also passionate about his role as a facilitator having recently won RIT’s highest teaching award for new faculty in 2006-07 and RIT’s highest teaching award for online learning in 2007-08. Most recently his teaching interests involve developing the world’s first programme on the commercialization of Second Life.

Picture:

Hair Bio Picture

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