A year in review – 2011-2012

Rear View Mirror

Rear View Mirror

As the academic year comes to a close, here’s a quick overview of key moments in 2011-2012. I’m lucky, I have great colleagues, great students and great support. For me the summer will involve research, several projects that need completing and hopefully plenty of down time to get the writing done before life 4.0 begins with a larger family in the Fall. Looking forward to 2012-2013.. and now for the highlights of a boring academic;

Marketing Concepts – Halloween

Started in office hours – one dude looking great in all black. Next thing I know – everyone – including the interpreters – all in black! Seeing a three wolfs crying at the moon shirt? Priceless. One of my favourite graduate Marketing Concepts classes EVER.

Internet Marketing – the 60 second YouTube Challenge

“It’s time to upload a youtube video promoting this class, recorded in class. Starting.. now. GO!”  Despite best efforts of several ninja qualified teams the instructor held the record (he cheated – he acted as a team of one).

Angry Neil Alumni Series – New York, Boston, Buffalo

Three cities, many alums – more friends. The opportunity to see old faces and share some RIT spirit. Key takeaway – everyone is older. Well except for me, and that’s because I wear moisturizing sunscreen.

Commercializing Virtual Worlds – online first

Taking a team of terraformers through the motions of starting a truly virtual business (a business in a virtual world) – and doing so without ever having met half of them in person or they having met each other. Thank you Adobe Connect. Thank you more so the students that went on the journey with me.

Executive Level Marketing Strategy

Fine tuning a challenging course over three (yearly) consecutive iterations, a personal challenge at RIT like few others. I likened it to smacking a hornets nest and then dowsing yourself in honey for that little extra special kick! The ultimate test of short (six sessions), intensive, managerially relevant applied courses (and offering the same consistently in an online only environment for our EEMBA).

Advanced Internet Marketing – Saunders first

Eleven weeks, Ten students, 9 real world consulting projects (not including ten individual critiques of existing internet marketing plans, ten personal marketing plans and a deck of over 400 contemporary advanced internet marketing slides). And no one dies.. (including the instructor). Also all in black by the end of the quarter πŸ˜‰

Journal of Retailing

What takes four years, four rounds, and one kick ass research study on online customer experience? A published article in the Journal of Retailing. That’s what.  Thanks to all the RIT alums that participated in the research! and thanks too for the extra 30 points on the blood pressure monitor JOR.

ICRM 2011

My first attempt at organizing an international conference. A positive event with great participants reminding me that ‘never again’ can sometimes mean, not for a while..

International Journal of Internet Marketing and Advertising

My first editorial position, a special edition on social media and internet marketing and advertising.

Area Leadership

An impossible task – considering one’s mentor and predecessor. But one that needs to be tackled in order for the college to continue to grow in the field of exceptional marketing education, thanks Adriana, Joe, Laurie, Bob, John, Marty, Deb, Raj, Don and Clyde for your support! No doubt the best looking area out there!

Being awarded an Eisenhart

Emotional. Career altering. Thank you.. I love my job.

Being told I was to be a dad again

Better than all of the above thrice over. Thanks to my partner Rose. Another good year due largely to her support.

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Dr Hair is an Associate Professor of Marketing at the E Philip Saunders College of Business at RIT.

© 2012, Dr Neil Hair. All rights reserved.

About The Author

Dr Neil Hair
I am a professor at Rochester Institute of Technology, College of Business. I teach a range of classes which focus on the use of the internet in enhancing business to consumer, business to business and consumer to consumer experiences. My research looks at how and why people form bonds in electronic communities, brand equity, and students positive learning experiences.

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