Looking forward to addressing CNB's business expo on the nature and case for social media in modern enterprise on the 19th May. Increasingly companies are experimenting with new technology and quickly underestimating the commitment, resources, dangers and potential rewards of a well executed campaign. During the one hour session I will explore common channels (including a few up and comers that appear here to stay), the relevance of strategy, common business models, tactics, and caveats. One of the things that always surprises me is the lack of understanding that companies have regards the required resources, effort, dangers and rewards of a well placed social media campaign. What many come to realize is that they already have a story that's being told and cross channel integration of marketing efforts is the way forward.
Dr Hair is an Associate Professor of Marketing at the E Philip Saunders College of Business at RIT.
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