Archive for December, 2010
Diagnosing online personal brands – RIT’s AMA Chapter
I was recently asked to speak at RIT's AMA chapter on the nature of online personal brands and it seems to me that the message is starting to filter through. I was particularly pleased with the quality of discussion, it seems that Saunders is in good shape when it comes to marketers who understand that successful 'marketing' begins with the self. A number had pre-graduation business cards for instance, others a representation on Twitter (though by self admittance a slightly confused understanding on ideas for possible content), but only a few had registered a LinkedIn presence. On my personal branding diagnostic the highest was a 25 out of a possible 44 score (held by a former student of my internet marketing class none the less) and only a couple of people owned their own domain name. Hopefully plenty of homework was identified though thankfully nothing I have to grade! I've been really impressed too with the quality of the chapters promotions of speakers over the past few years – starting way back with a former student Maury Postal who took it upon himself to redesign the look and feel of the promotional materials. You'd be proud of this bunch Maury. I am.