Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Archive for December, 2010

Diagnosing online personal brands – RIT’s AMA Chapter

RIT AMAI was recently asked to speak at RIT's AMA chapter on the nature of online personal brands and it seems to me that the message is starting to filter through. I was particularly pleased with the quality of discussion, it seems that Saunders is in good shape when it comes to marketers who understand that successful 'marketing' begins with the self. A number had pre-graduation business cards for instance, others a representation on Twitter (though by self admittance a slightly confused understanding on ideas for possible content), but only a few had registered a LinkedIn presence. On my personal branding diagnostic the highest was a 25 out of a possible 44 score (held by a former student of my internet marketing class none the less) and only a couple of people owned their own domain name. Hopefully plenty of homework was identified though thankfully nothing I have to grade! I've been really impressed too with the quality of the chapters promotions of speakers over the past few years – starting way back with a former student Maury Postal who took it upon himself to redesign the look and feel of the promotional materials. You'd be proud of this bunch Maury. I am.

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