Dr. Neil Hair

The Musings Of A Professor Of Marketing.

End of another Quarter using high technology in the classroom.

Online Marketing ConceptsI cant believe another quarter has finished so quickly, they seem to constantly speed up! This quarter I had the privilege of working with two excellent classes. One using old technology - I say old - Adobe Connect is anything but old - with my online marketing concepts class - the more I interact with students in this space the more impressed I am with its ease of use and above all else superb team functionality. The other class, undergraduate internet marketing, used Online Learning's state of the art A400 smart classroom otherwise known as the TLT Center. This saw the use of three screens simultaneously, using a 'matrox' system of three rear projectors (so you can stand in front of your materials and not go blind basically!). SecondLife looked amazing on this system! The class also made use of state of the art laptops with built in reading lights (the highlight of class for some - myself included). This helped take team-client interactions to a new level in my opinion and Im happy to report that I get to use the same room with both my classes in the fall quarter. Looking forward to a number of innovations including a live twitter feed and greater incorporation of RIT's SecondLife island in teaching both internet marketing (B2C) and b2b e-commerce. I see already that one student has signed up for BOTH classes, a feat only once previously attempted :) . Of course the other thing I am really looking forward to in the fall is being joined by two fantastic new marketing faculty, Drs Raj Murthy and Adriana Boveda both of which teach in innovative spaces regards the use of technology. Getting better looking everyday as retired Professor Tyler would say!

 

1 Comment so far

  1. Zeljka Hadija May 27th, 2009 1:35 pm

    I wish I was doing my masters next year. This all seems so exciting!

Leave a reply

*
To prove you're a person (not a spam script), type the security word shown in the picture.
Anti-Spam Image

1