GRAPE presentation redux
Following on from the demand created by my last presentation on marketing trends I've been asked once again to present to the Greater Rochester Area Partnership for the Elderly this coming Wednesday. The topic of my talk will be marketing trends and their affects on the senior living industry. I'll cover the newer channels being used by the customers or guardians of the elderly (and increasingly the consumers or end users of elderly services themselves), how to help innovate both your message and channel, and what metrics you might use to guage success. Last time I presented this work I scared many people. I suspect many of the same will be back to hear again what I have to say about innovating this important industry. Join us at 8am, Wednesday 21st January at the Cloverwood complex. Event details here.
3 Comments so far
Leave a reply
Another really fun event with GRAPE – what I like so much about this community is the genuine feeling of comaraderie I get from its members. A feeling that theyre working together to make the senior living industry a little better in Rochester. I really enjoyed it and thank the organizers again for having me in to talk about marketing.
Neil.
Neil,
I enjoyed your presentation this morning and I am trying to follow through with the homework assignments given. Thanks for sharing your knowledge and enthusiasum with all the GRAPE members today. I know that each person left with at least one idea and others may even have been overwhelmed with the ideas for marketing their services. Good stuff!
~Kim
Neil,
I was so glad to attend your presentation at our GRAPE meeting this past Wednesday. My eyes were opened as to all the great marketing tools on the internet. This talk was fascinating. A wealth of ideas were shared with us. Thank you so much.
Karen