Dr. Neil Hair

Following on from the demand created by my last presentation on marketing trends I've been asked once again to present to the Greater Rochester Area Partnership for the Elderly this coming Wednesday. The topic of my talk will be marketing trends and their affects on the senior living industry. I'll cover the newer channels being used by the customers or guardians of the elderly (and increasingly the consumers or end users of elderly services themselves), how to help innovate both your message and channel, and what metrics you might use to guage success. Last time I presented this work I scared many people. I suspect many of the same will be back to hear again what I have to say about innovating this important industry. Join us at 8am, Wednesday 21st January at the Cloverwood complex. Event details here.

So, its about time. The Pope has recently announced a Vatican YouTube channel where you can follow his latest musings. This led me to think, if its about time for the Pope why arent more individuals and especially corporations using YouTube as a mouth piece for its innovations, new items and general addresses? Far too often I come across representatives that dont see the point of YouTube. Interestingly they DO see the point of general TV advertising. Amusing when one considers the lack of a targeted audience that you get with general TV broadcasting. Even more amused am I when I learn just how much companies spend on production costs and advertising on TV. Some great examples out there on how to do it from the most excellent 'Will it blend?' series to the 'Winds of Change' Kodak videos that quickly went viral. One of the first steps of any campaign though is thinking through the purpose of your actions. When I sit with clients and talk about the opportunities that internet TV has it's very easy to come up with the ideas. Annual meetings, social events, training events, introductions, aspects of customer service the list is potentially endless. And yes – there is of course a Neil Hair channel on YouTube. Heres one of Neil with one of his latest gadgets. I have plenty of ideas on how to populate and popularize your channel. More on that in another post.

Following on from the success of presentations to the Henrietta Chamber of Commerce in 2008 Ive been asked to provide an updated seminar on marketing trends for 2010. Its a busy couple of weeks what with a Grape presentation on Wednesday (blog to follow) and the AMA Rochester chapter presentation the following Thursday at lunch. Catch the Greece presentation at 11.30am at the Ridgemont Country Club this Thursday (22nd January). You can tickets for the Greece Chamber event here.

Just an update – I look forward to presenting on marketing trends for 2010 at the local AMA chapter on the 29th at Marios Steakhouse (lucky me!). The event starts at 11.30am for networking and lunch is at 12pm. More details here: http://www.ama-rochester.org/