Dr. Neil Hair

So, just one day after the shoe throwing incident in Iraq a small innovative company is making it's fame and fortune from the rapid release of an online game that has gone viral in 24 hours. 'Bush's boot camp' pits the president against incoming shoes which the player has control of. The company T-Enterprise has developed a reputation for innovative releases and its exactly the sort of thing that consumers are taking heart with. Key success factors include the timely release of a game focused on current affairs, the promotion of the event on social media sites, and the encouragement of people to share the game with their networks.  The fact that its so current is what drives its success. Im very appreciative of this sort of innovation from the smaller players as it shows the bigger media companies how out of step they are with the times.