Dr. Neil Hair

The Musings Of A Professor Of Marketing.

ICMORe Conference on Personal Constructs and Business 2008

ICMORe!I just completed a trip to Leipzig, Germany, where I presented a paper with my colleagues at Henley Business School on a qualitative use of Repertory Grid in marketing research. The event was very successful and I came away with a greater appreciation for the quantitative use of grids in organizational and marketing research. Richard Bell was key noting the session and did a great job of presenting the historical significance of Kelly's grids and offering a unique critique on the most popular forms of grid analysis (principle components analysis and cluster analysis). A second key note from Thomas Landschof was also unique, more on this once the digital recording of this event is made available. I also enjoyed my German colleagues company greatly – they have a very common sense of humor to the Brits (perhaps because we share a common neighbour ;) ). Leipzig is a beautiful city – I recommend it to you. And now I am in England preparing for another conference on customer management. Should be a fun few weeks and its always nice to be in the motherland sampling its home grown produce.

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