Dr. Neil Hair

The Musings Of A Professor Of Marketing.

ICMORe Conference on Personal Constructs and Business 2008

ICMORe!I just completed a trip to Leipzig, Germany, where I presented a paper with my colleagues at Henley Business School on a qualitative use of Repertory Grid in marketing research. The event was very successful and I came away with a greater appreciation for the quantitative use of grids in organizational and marketing research. Richard Bell was key noting the session and did a great job of presenting the historical significance of Kelly's grids and offering a unique critique on the most popular forms of grid analysis (principle components analysis and cluster analysis). A second key note from Thomas Landschof was also unique, more on this once the digital recording of this event is made available. I also enjoyed my German colleagues company greatly – they have a very common sense of humor to the Brits (perhaps because we share a common neighbour ;) ). Leipzig is a beautiful city – I recommend it to you. And now I am in England preparing for another conference on customer management. Should be a fun few weeks and its always nice to be in the motherland sampling its home grown produce.

1 comment
 

1 Comment so far

  1. John Mayes July 27th, 2010 1:47 am

    Hi Neil,

    You may be aware that I am posting references to applications of repertory grid on my blog at http://repertorygrid.blogspot.com/ and am particularly interested in those related to marketing as that area of application appears to be gaining momentum. This blog is intended to complement the material on my web site.

    If you have any suggestions as to related material available on the Internet I would be very grateful to receive them.

    Kind regards

    John

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