Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Ode to the Pumking!

Hands off my Pumking - get your own!Every once in a while I engage in one of my favourite past times (researching new beers) and every once in a blue moon I come across a beer that I adore. This is my ode to Southern Tiers Pumking beer. It is in short – fabulous. Southern Tier have a reputation for making very tasty beers – a few to note include the Unearthly (VERY hoppy) Cheery Saison (VERY cherry), Creme Brulee (VERY ok you get the point) and Jav*ha varieties. This seasonal beer however tops all of the above. In fact Id go as far to say that it is every bit as good as my all time favourite beer The Blandford Fly (not available in the US fortunately for my wallet).  So – marketing angle – one of the best stites Ive come across from the brewery itself http://www.southerntierbrewing.com/. Whats missing from it though are all the links to the various beer evaluation sites out there. In other words – a failure to communicate the outstanding record this company has for making beer amongst its converted. Be wary of these beers however, theyre very strong and thats exactly what makes one of these perfect for a cold Autumn night holed up with the pregnant wife and two cats.

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