Dr. Neil Hair

On Wednesday the 15th I will present research findings on how marketing trends (especially digital) will impact the senior living industry. The presentation will focus on the exponential growth of social networking, the extension of word of mouth online and where I think marketing trends will be beyond 2010. This will be of particular relevance to marketing professionals in this field and speaks to a profession that is very close to my heart. The session will be held at 'Cloverwood', 1 Sinclair drive, on the corners of Clover Street and Jefferson starting at 8am. See you there.

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Updates: Presented to a packed house this morning of some of Rochesters most innovative senior services companies. Very pleased with the nature of questions that were asked of me and the genuine interest in seeing this important industry flourish in Rochester. I noted a number of participants duly shocked by some of the technological changes we're starting to see including commercial blogs, the importance of reputation management online, the rise and potential use of online social networks and of the importance of reinvigorating your web site offer. For those of you wanting more information on Saunders student projects please visit my lectures section of this site where I present a more detailed overview of what is involved and what the benefits are. I am also very happy to continue to discuss the marketing advances facing your industry as it is one that I hold dear to my heart personally.