Dr. Neil Hair

Came across Bag Borrow or Steal today whilst perusing the dainty delights of woot.com. The first thing that surprised me was that my attention was captured by an advert online! This doesn't normally happen and I usually drown out the annoyances of flashy ads (like we all do). So – curiosity got the better of me and off I went to the site. Interesting business concept – rent a designer bag of your choice for as long as you like without actually owning it. Now, I know what handbags mean and do to normally loving and sensitive members of the opposite sex. It drives them wild with passion, produces largely unpreventable cooing noises from them in public settings when they spot a Chloe, and convinces even the most frugal that dropping a couple of grand on a piece of sewn leather is somehow – and I quote from personal experience here – 'a sound investment for the future.' How exactly a brown and yellow strapped bag is an investment for the future is beyond this professors abilities to reason. That said, a business that rents these out is onto something I can tell you! For just $49 a week you can carry the latest, be seen with it, then ditch it back for another, and then be seen with that as well. Smart marketing and I hope my wife doesn't see this posting.