Ginger kid acknowledged on the front cover of Vogue! World in shock!

So. Having successfully removed the excessive levels of zink protecting my little ginger skin from the sun today - my red head loving wife sent me a link to a Telegraph article that she found on Vogue. It seems that Vogue, in its fine wisdom of all things fashion, has decided to post for the 7th time in its 116 year history a 'glorious' picture of Karen Elson – on the front page. No doubt Karen's lovely pale complexion has been maintained by her similar use of SPF factor 50 (thats right – fifty in my case). Anyways, the world is said to be in shock. Several issues of note from the article: That there is a "red-headed reputation for being hot-tempered and being hypersensitive to pain" – a comment so absolutely rubbish that I flew into a violent rage before getting a headache - that we are "proud flame-throwers" (I particularly liked that one) and of course liberal smatterings of use of the word 'Duracell' (trademark infringement noted in the article by the way) and most imaginatively 'carrot top' and 'ginger nut' by the author Hannah Betts. I actually enjoyed reading it to be honest – but seriously – only 7 times in 116 years? What they need now are statistics demonstrating the hike in readership for the month of September. Buy it now and put Ginger back on the map! Oh and dont you pity the poor researcher that had to go back and count all the previous issues?

Dr Hair is an Associate Professor of Marketing at the E Philip Saunders College of Business at RIT.

© 2008, Dr Neil Hair. All rights reserved.