Dr. Neil Hair

Ive been presenting my ideas on Marketing Trends for 2010 for some time now to the great and good of Rochester. It's proved a popular session that I've run at a number of local conferences and in the UK. One of the key issues I explore in this is the business case for online social networks, the role of virtual worlds in innovating the provision of service / customer experience, and how to build and maintain a personal brand in this new era. Towards the end of summer I will be presenting 'Marketing Trends 2010' to the Greater Rochester Area Partnership with the Elderly - looking specifically at how marketing trends affect the business of elderly care. As with my classes - one of the key outputs I use to judge the effectiveness of the presentation is the extent to which there are concrete take homes for participants to then act on. The benefits of experiential learning shouldn't be the preserve of our students alone afterall. I also find it helps keep me honest - practitioners are always very quick to pick up on practical application, relevance and the measurement of the bottom line with my suggestions.