Rochester gone loopy – the Lupin Festival
So, everyone's talking about purple. The street signs are suddenly purple – we even have purple cross walks. Which come in handy since there are lots of people in Rochester right now and not a lot of cars. The reason? Lupins. Too many of em. Rochesterians are pretty much Lupin crazy this time of year – the most Lupins in North America by all accounts. Enough to make a Monty Python fan very happy with life. I wont be going to the Lupin festival this year – Ive seen enough of them on campus and besides which I am still mourning the Magnolia blossom (a far more delightful sight in my humble opinion). Lupins. Loopy.
Dr Hair is an Associate Professor of Marketing at the E Philip Saunders College of Business at RIT.
© 2008, Dr Neil Hair. All rights reserved.