Honey Brown – local winner

Honey Brown – local winner

My Honey!My favourite local beer (yes I'll admit it – its up there with the best of British beer in my humble opinion) won the third annual Final Pour competition held by someone I dont know in a house Im not aware of. The competition was an altered form of March Madness (I am told something to do with putting balls into nets? – strange custom but there you go) where guests bring a different variety of beers that they think their fellow guests will enjoy. You sample, you vote, and before long you have a final four. You get the picture. As I am currently in the midst of closing on a house, marking mid-term papers and dealing with a number of family issues here and back in the homeland – I occasionally allow myself to imagine R&R (thats rest and relaxation – not revise and resubmit) events. A wonderful idea if you ask me and I very much look forward to throwing my own final pour contest in the summer. I expect Honey Brown to do well once again.

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Dr Hair is an Associate Professor of Marketing at the E Philip Saunders College of Business at RIT.

© 2008, Dr Neil Hair. All rights reserved.

About The Author

Dr Neil Hair
I am a professor at Rochester Institute of Technology, College of Business. I teach a range of classes which focus on the use of the internet in enhancing business to consumer, business to business and consumer to consumer experiences. My research looks at how and why people form bonds in electronic communities, brand equity, and students positive learning experiences.

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