2008 Kern Conference Presentation with Sue Barnes: Charting Internet Advertising

Friday I speak with Sue Barnes at the 2008 Kern Communication Conference here at RIT – 9.45 to 11.45am, Friday 11th April (at the Strathallen in the City of Rochester). Sue and I recently charted the development of Internet Advertising using McLuhan's concept of the rear view mirror as a theoretical framework for understanding future trends. One of the key findings of our research was a focus on consumer personal branding – and branding via association. The event is free for all RIT students and faculty and we hope you'll make it. Here I am pictured at the conference in 2007 discussing of all things – Tech Fetish!

Dr Hair is an Associate Professor of Marketing at the E Philip Saunders College of Business at RIT.

© 2008, Dr Neil Hair. All rights reserved.