2008 Kern Conference Presentation with Sue Barnes: Charting Internet Advertising
Friday I speak with Sue Barnes at the 2008 Kern Communication Conference here at RIT - 9.45 to 11.45am, Friday 11th April (at the Strathallen in the City of Rochester). Sue and I recently charted the development of Internet Advertising using McLuhan's concept of the rear view mirror as a theoretical framework for understanding future trends. One of the key findings of our research was a focus on consumer personal branding - and branding via association. The event is free for all RIT students and faculty and we hope you'll make it. Here I am pictured at the conference in 2007 discussing of all things - Tech Fetish!
