Innovating your marketing plan: throught student consultancy projects
Next Wednesday at the RIT Inn and Conference Centre I will be presenting key findings on the use of pro bono student led consultancy projects for local area clients. I'm very proud to say that my classes have now assisted over 100 companies on projects since November 2004. This has attracted the interest of the local Henrietta Chamber of Commerce and at a breakfast meeting (7am - 9am) together with clients and students present - we will be discussing our approach and what we have to offer in terms of partnership. This partnership remains the keystone of my instructional approach and time and time again students report it being the most effective means of communicating and illustrating contemporary marketing theory. I hope you'll join us!
Update: See a streaming version of my presentation HERE.
