Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Putting the boot in.

Putting the boot in.What a way to start the weekend - England thumping Australia (our favourite past time) in the Rugby World Cup. Courtesy of my slingbox at home I got to watch the entire match from work and yelped along with 60 other million Brits as we moved aside one of the favourites of the tournament. What I love about beating Australia is the furore of the media leading up to and then after such an encounter. The comments were particularly vicious this year and aimed squarely at the English. It seems the entire rugby world love to hate us. Which is just fine - especially when we win. Only my father predicted the outcome (in his usual unreservedly positive manner). Then, lo and behold as if things couldn't get any better - the French do it to NZ. That means a semi final between the old foes the French and the English in due course. Next Saturday will be a wonderful match. I cant wait!

 

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