Dr. Neil Hair

Vic Perotti and I presented our findings of a recent value study of Facebook activity on Thursday to a packed house. I was very pleased with the turnout, the thoughtfulness of the questions and the enthusiasm for the work already conducted. If you were there – thanks for coming! If you weren't don't worry – Vic and I are putting together an extended pod cast of our work for you to see. Whilst everyone seems to be climbing onto the social networking band wagon very few businesses understand it – our work explores the value of such participation from a consumer perspective. Once we know what value individuals receive, we can commercialize it more effectively. One things for sure, it wont be advertising as another study with Sue Barnes and myself show overwhelming evidence that users don't trust the message or the senders themselves. Interesting times, and we're at the cutting edge in the research of it.