Dr. Neil Hair

So, the company that seemed to encourage innovative behaviour of its customers appears to have scored another phenomenal own goal in its latest attempts to lock people into a contract with AT&T with its iPhones. As is DRM wasn't sufficient, nor the appalling battery life and warranty on apples Ipod range they now appear intent on punishing those who dare to switch providers. Users who have hacked their phones and update Apples latest patch wreck their equipment. I can just see the legal teams amassing now and the damage that will do to Apples already tainted image. Where is customer choice in all of this I hear you ask. Apple doesn't appear to care. Another reason why this individual wont buy into the culture or its products. Will I be buying an iPhone ever? I don't think so. Will I be switching to macs? No no no. Doing so limits customer choice, the power of the consumer and rewards such non market focused behaviour. Dare to be different. Say no to Apple.