Dr. Neil Hair

Just ask Timberlake – I see his box song has won him an Emmy. Everyone was talking about it, everyone was singing it, goodness knows how many people were doing it. Facebook even got in on the act with their gifting options. So how does one really make the perfect viral video campaign? First off I suggest you study the more effective campaigns in existence. How does one select these campaigns? Numbers for one. How many times has this video been cited? Make sure you also identify the me-too's who love to start their own YouTube thread for the same video. Once you've identified the most creative – come and see me – I have a methodology in place for exploring the perceptions of effectiveness. Seriously, any independent study students of honors students who want a project looking at this? The Journal of Interactive Marketing and the International Journal of Market Research have recently announced special issues we could work towards.