Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Getting ready for 20071

Internet MarketingIts nearly time to get back into the classroom and Ive missed it like a sharp turn at 60 mph. This fall I teach Internet Marketing under-grad and Marketing Concepts (both always good fun, especially the latter as many new MBA's tend to share the room with many finance students who leave the required course to the last minute – both end up equally dismayed at the prospect of taking that sharp turn at 60 mph). I've a whole host of interesting clients to work that they can look forward to. Many come from a partnership Ive worked on with the local Henrietta Chamber of Commerce. There is also a lot of new material on offer, new lectures on online social networking, corporate blogging, using secondlife and other virtual worlds to compete and plenty of new ideas on hearing the voice of the customer. Should be fun!

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