Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Kodak - winds of change viral video

Not sure if you’ve come across this but I nearly died laughing when I came across it. Initially designed as an internal employee only video - they were kinds enough to release it on youtube. About time Kodak, and just in the nick of time by all accounts.

 

2 Comments so far

  1. sean liebel August 23rd, 2007 3:01 pm

    I enjoyed this advertisement quite a bit as well. I have been planning for a business venture with two of my friends as of lately. We are starting up a landscaping business. I hope all is well!

  2. Chris Tytler September 1st, 2007 1:33 pm

    Just a little more background info on this video for those who may be interested…

    This video was created by the Rochester, NY firm Partners+ Napier. They handle everything from brand strategy, web design, media planning/buying and more. Partners+ Napier also have several contracts with large regional firms such as Constellation Brands, Excellus and Bausch and Lomb. So… Rochester is not as dead as many of us believe

    For me this is important because I have been discovering some awesome local companies to target in the Rochester area. Several top trade magazines have taken notice of local firms including; Advertising Age and B2B. If anyone is itnerested they can read the Advertising Age Review here… http://www.interpartners.info/documents/Advertising%20Age%20article.pdf

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