Dr. Neil Hair

I am delighted to report that there is a symposium on Wednesday at RIT on Counterpublics in which I am presenting a disciplinary view of Marketing. Counterpublics are essentially micro cultures that form usually as counters to mainstream cultural movements. It's my job as one of four panelists to articulate the relevance of counterpublics to marketers and I'll be exploring several themes including; the commercial case for targeting counterpublics, the means by which we might do this, the role of new communication platforms in facilitating counterpublics, the caveats that marketers should be acutely aware of, and research techniques relevant to exploring the wants and desires of a counter public. It should be a great day! Registration is free to those who are interested – this will be relevant to a wide audience base including digital entrepreneurs, classic marketers and anyone who wants to specifically target micro cultures that counter public movements.