Dr. Neil Hair

So, there I am watching Brit TV yesterday and my sense of humour is tickled pink by an ad for the UK’s premier dating agency. Several of these exist. My reason for blogging them is that I find many US adverts fail miserably on the humor side of things to communicate their ideas effectively. They also loose out on the viral nature of consumers spreading the message. For instance, when was the last time you asked someone – ‘have you seen the ad for..’? Which got me thinking about the nature of humour and how we might study it. Personal construct theory would be ideal for this purpose and I dont believe it has been done. So, if anyone is interested Id love to work with someone on a study of humor in advertising to see what matters and why. Anyways, enough of that – heres the ad.