Dr. Neil Hair

I saw on the BBC's site that the Commodore company is about to release a set of high end gaming machines after rising from the ashes of what was the worlds most popular computer (the C64). I must admit reading the article brought back very fond memories of wasting my time playing elite and drinking cream soda as a teenager in the UK. It got me thinking about the power of the brand and what this means to me. Everything about the C64 was positive, I forgave the shoddy performance of my cassette player (used to load games), the awfully slow external disk drive (about the same size as the computer) and the 5.25 floppies that went with it (recalling that a carefully placed hole punch would allow you to use the other side of the disk!). What ever happened to this company I thought to myself. Why did it fail so miserably? Why cant I get hold of a copy of pitstop II to play on the PC? Marketing managers working for this company should focus in on the power of the brand when it comes to promoting their wares. Ive never understood why their name wasnt synonymous with the playstations and Wiiiiiii's of today. One things for sure though, reading about it put a smile on my face - I might even buy one (or maybe just a T-Shirt with the logo on it).