UPS Whiteboard - pure genius
Every time one of the UPS whiteboard ads comes on I say to my wife - 'that's brilliant.' And it is brilliant. A simple concept, with a simple background, a bloke (that's British for an average guy) making some pretty simple statements about UPS and what it can do for you as a shipping company. Brilliant I say. It's brilliant because I think we're getting tired of complicated marketing messages. We're tired of picking through the rubbish to find meaningful messages, and we're tired of complex CRM solutions for complicated mass markets that we try to make friends with. Complex ads using complex management speak? Enough already. Enter UPS again, picking up on some of the real key issues facing managers. Shipping overseas. Shipping on time. Shipping EARLY. Small business? Got em all. Simple ads. Oh and in my humble opinion far better than those now tiresome Apple ads that denigrates itself to the position of taking cheap shots at 'poor' 'old' 'pc' - instead simple messages that place UPS in a non aggressive but ultimately effective light.
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Definitely a neat campaign–I haven’t seen one of these ads yet. It’s simple but effective. On the topic of Apple, given Windows’ marketshare, I think Apple can afford to take shots. I think their campaign is pretty effective overall. But if you aren’t in a position where you are the innovator and the rival has the majority of the market, I agree avoiding highlighting the competition is wisest.
I have a completely dumb question… my husband and I disagree as to whether or not that ‘bloke’ is actually drawing the images. I say computer generation. Can you help me win??? Thanks, Brooke