New undergraduate class offered 2008
Susan Barnes from the School of Communication and I are currently working on an innovative class offering for 2008. Online Advertising will be offered and co-taught by both of us in a traditional format (class lectures) and in the worlds largest growing virtual community (SecondLife). We are currently pursuing efforts to gain funding for the venture and course content is expected to focus on the following deliverables: An online advertising campaign for a local organization as part of a team, a personal branding campaign for the individual student, and of course a much loved research paper exploring some of the issues of identity and self in this new world. Classes will be taught 50% in SecondLife and 50% in a traditional setting with the aim of exposing students to the developments in a land that is still experiencing exponential growth amongst the adult population. We will be working closely with online learning at RIT to help us deliver the best experience. I'm really excited about this as it helps RIT establish a name for itself in this area whilst equipping students with the tools to promote themselves and other organizations exclusively online. Students who have sat my internet marketing or b2b e-marketing classes will be right at home with this advanced class. I'm looking forward to developing and teaching it!
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Be careful about swallowing the media hype on SL, particularly on the issue of numbers. Exponential growth isn’t really accurate. Have you read Clay Shirky’s debunking of those numbers?
http://www.valleywag.com/tech/naming-names/the-tech-reporters-who-flack-for-second-life-224092.php
There’s also been a great back-and-forth between Shirky and Henry Jenkins.
http://terranova.blogs.com/terra_nova/2007/01/syncrhonized_pu.html
Excellent proposition. I love the idea for self branding that you have. Since many many students who are artistic could benefit greatly by learning new ways to do that. Musical artists to regular artists to people who just love to research and help others by means of it, can benefit greatly. SecondLife is an amazing site as well. I love Susan Barnes I have had her as a teacher before she is great and truly cares about her classes as well.