Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Social networking research with Perotti launched

On the face of it...Updates: Given the record responses we've received from participating students Vic and I have extended the period of initial data collection. We will close round one on Sunday 18th before setting out on the second round of questions. Thanks for your Patience! It will be worth it!

Last week I posted a research invitation to all my former students on the nature of value in social networks. The results have shocked me. First off Ive had well over 100 responses ranging from a paragraph in length to over three pages of detail. Similarly I've been shocked by the viral nature of the research where responses have started to come in from others who have heard about the work and wanted to get involved. Two further rounds of research exist for those who have participated in the first – both email driven. I look forward to posting the wider results for dissemination in due course. In the meantime, if you want to participate you still can, direct yourself to the research invitation link at the top of this page…

Updates: Given the phenomenal response and the fact that we're still getting emails for round 1 – we're extending the time frames for this research. Please feel free to get involved if you have not already!

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1 Comment so far

  1. The Aforementioned Perotti February 5th, 2007 9:50 pm

    I, too, marvel at the viral nature of this research response. At times when the response rate to much academic research is plummeting, Neil and my own call to student and facebook friends has yielded many useful responses.

    Thanks to those of you who have contributed, and for those who have not-its not too late!
    http://www.neilhair.com/new-research-invitation

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