Dr. Neil Hair

It struck me as a case of 'we didnt know earlier because we didnt collect the data earlier' when it came to a recent report that shows more people watched advertising messages in the popular game Counter Strike than they did NCIS in the USA over the past month. This demonstrates the importance and potential of such a medium to bring home the bacon. Im not sure how they'll pull this off in my own favourite game however but marketers are resourceful types..