The non-social social networking site – only in France

The French can be an ingenious race at times (lets not forget the outside cafe) and for the following I offer sincere appreciation. You have social networks – old hat, you have dating agencies – old hat, now you have (if youre in Paris at least) a site that puts people together that dont yet know each other – a rather nice brand new black chapeau! It got my little marketing mind thinking, if I join something like Facebook its because I want to network with people I already know. What about a network that allows me to join or meet others that I dont know. Rochester is SCREAMING out for something like this (at least from my perspective). Peuplade could catch on here – and lets hope it does, it wouldnt surprise me if this becomes the next big social scene, particularly for those of us whose main social circle in life (those you meet at university) has long since departed to other climes.

Dr Hair is an Associate Professor of Marketing at the E Philip Saunders College of Business at RIT.

© 2007, Dr Neil Hair. All rights reserved.