Dr. Neil Hair

This past week has been busy, I try to use the breaks to cram as much research time in as possible (since teaching pretty much takes up the rest during the quarter) – here are a few things I am currently working on: Understanding the nature of advertising models in social networks – as a new channel it's time we understood how people and companies are using this to promote themselves and their products. Im also interested in e-business models (about to start some interesting research with Vic P on this). The ethics of researching social networks is also something I'm interested in as the lure of unethical quick research must be tempting for a lot of people. I'm also working with three honors students at the moment on their theses. DanielLa is done, her research project explores perceptions of the online customer experience between Germans and Americans. Chris is also nearly done, his work looks at perceptions of personal branding of online consultants. Finally Akiera who is looking at Japanese and American perceptions of online music stores. The themes of all of my research are perceptions and relationships, usually online. I'm also teaching two graduate night classes this coming quarter – B2B E-Marketing & B2C Internet Marketing. With a bit of luck this will leave me with some quality time during the day to get on with my scholarship. Before you know it there will be snow on the ground and no one will want to be out in it. Youve got to love winter for getting stuff done!