Dr. Neil Hair

The Musings Of A Professor Of Marketing.

A simple answer to film piracy

On the job?Well thank goodness for that, someone has finally come up with a solution to film piracy. Release the films across a multitude of channels right from the get go. Not rocket science is it really? But it might just work. With more of the worlds population choosing their delivery system this move to me is simply market oriented. And those who don't care about market orientation tend not to be in business long. What is the industry waiting for and so scared of? One of the answers might well be upsetting the old guard members of their traditional distribution channel – cinemas for one and of course the dvd rental business for two. Identifying the next big winner in all of this for me is quite easy, and the picture in this blog says it all. The irony is that its actually a British politician that's promoting the idea to the UK film industry. Proof that listening to ones constituency (the market) really works?

1 comment
 

1 Comment so far

  1. gaurav October 16th, 2006 2:22 am

    Mark Cuban and his film company (dont recall then name Level 42 or something) actually did that with a movie they produced.

    you could purchase the DVD watch it in theatres owned by them or watch it online on PPV.

    i think simultaneous PPV is a gret idea. Make it cost twice the normal ticket price and make sure it cant be recorded.

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