Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Depeche mode get it right.

Great live, even better bottledIm not going to lie to you. I love Depeche Mode. Im proud of my affinity with them, especially so now they have finally realized the potential of the internet for reaching sub communities of interest. I am of course referring to their recent decision to record and sell live versions of their concerts so concert going fans can go online and download the performance they attended. Now why hasn't everyone thought of that? Id love to know how much they've made from it, at £21.30 a pop its almost as much as they got for the tickets in the first place. Who says you cant make money from the internet? Who says the internet represents the death of the music industry? The pimps of the music industry maybe, but not the performers themselves. Good for you Dave and Martin, give people what they want and charge a fair and honest whack for it. How long before the remaining artists realize the way forward?

2 comments
 

2 Comments so far

  1. Rose October 14th, 2006 5:32 pm

    He just can’t get enough, he just can’t get enough…

    R
    x

  2. Glenna Colaprete March 13th, 2008 10:51 am

    Walking in my shoes is a favorite song of mine. I agree that it is a great idea to take advantage of the opportunity to sell recordings via the internet, capitalizing on a medium that is limitless.
    Glenna

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