Playing the advertising revenue game writely!
My students have been raving about these services for sometime now and its good to see Google finally re-brand and re-release this innovative software package. Wiki's are one thing when it comes to sharing information, but Writely is an entirely different kettle of fish. What I like about Writely is its ability for groups to simultaneously edit and comment on office documents. Another one in the eye for Microsoft it seems who – again – too little too late is about to launch its own version. My money is obviously on Google. Everyone loves Google, even the old couple next door. Competition is great in this industry and we as users are set to win. But wont it 'be easier using a Microsoft version that everyone is used to when it comes to look and feel' I hear you ask? Sure, probably, until Microsoft chickens out of it's advertising revenue model and adopts a pay per use model instead. No, my money stays with Google. Google will make the advertising revenue model work. Something Microsoft was too late getting into. Off to watch a bunch of YouTube video's and earn Google some cash…
Dr Hair is an Associate Professor of Marketing at the E Philip Saunders College of Business at RIT.
© 2006, Dr Neil Hair. All rights reserved.