Tesco software stretching the brand too far?
Or a case of every little helps? I cant quite get my head around Tesco, one of the worlds largest supermarket stores, recent decision to enter into the budget software market. Whist I can appreciate the monsters move into retail and enjoy reading about its insurance policies I cant quite appreciate a software decision. Of course Tesco isn't targeting the likes of me but those new to the market who think it is simply outrageous to pay a couple of hundred quid for a copy of the latest Office suite. If it does the same job why not I can hear many of middle Britain arguing. Then it got me thinking about my own preferences for software. There's an assumption these days that Office is the only way to go. Thankfully there are open source packages coming out all of the time. I hear a preference for 'open office' at the moment which of course is freeware. Whats interesting from a marketing perspective is Microsoft's ability over the years to have captured this market - almost in its entirety. The benefits of a first move advantage one assumes. Whilst there are other options out there I just cant see myself ever using them. I cant even see myself trying them which of course is what Microsoft want. Now, am I being abused by a company holding a monopoly or is this the ultimate in relationship marketing? Wait!? I have a relationship with Microsoft!? When did that happen!?
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“I cant even see myself trying them which of course is what Microsoft want.”
You should have typed this on a word processor, so you could get the grammar right. Microsoft isn’t plural - being English you should have a better command of the language. But I guess its quantity not quality that matters.
Google has recently consolidated their product portfolio against Office by merging Writely and Spreadsheets… They claim this is going to target the average user that doesn’t need the sophisticated features that Office offers.
http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=networking&articleId=9004070&taxonomyId=16