Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Say that again? Wha? Eh?

Name that tune in 1Take a technology aimed at annoying the hell out of youngsters to stop them congregating on street corners, flip it, and market it to them. That's whats happened to a Welsh company in the UK whose product used ultra high frequency that only younger ears can hear. The company now offers a ring tone that only younger ears can hear and now music that only younger ears can hear. An interesting spin I thought on marketing the product to a wider audience. The annoying thing is though, I have no idea if I can hear it or not. I'll probaby spend the rest of my life wondering what it would sound like, but then I realized I have a life and no bother. Innovative concept however and one that I wanted to bring to your attention.

No comments
 

No comments yet. Be the first.

Leave a reply

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word