Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Some observations - 1st class Fall 06

Internet Marketing - its the only way to go.I had an excellent start to the fall quarter with an energized bunch of undergraduates interested in Internet Marketing. Very much looking forward to working with them. Several issues interested me as our discussions unfolded today that I want to report on;

  • The proliferation of social networking is well established it seems. Over 70% of students had either a myspace (only a few) or a facebook presence (the vast majority).
  • There were more students in the room who had been poked than were prepared to admit to being pok'ers (interesting social implications I think, particularly as they relate to forming social bonds online).
  • No one was prepared to admit they had found love online (one assumes we can blame ehar'money'.com for this, either that or it still holds a certain Geekyness perception).
  • 1 student owned their own domain name (but not their name domain such as neilhair.com).
  • Three students admitted they had been to hamsterdance.com (one hopes this is not a regular occurrence).
  • Only 2 students admitted to being regular Amazon users (this really interests me, is this a financial issue or perhaps the demise of this monster for companies that offer better 'value'?).
  • Oh, and there were NO French nationals in class.

Looking forward to the next eleven weeks.

 

1 Comment so far

  1. Thom September 25th, 2006 10:43 pm

    Ok. So how many times have YOU been there, and can you actually DO the Hampster Dance?

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