Personal branding yourself on TV
Lets face it, with millions of people visiting youtube every day the opportunity to brand yourself on internet tv is phenomenal. Take Kelly Munckton or Lucy Whiteside on their video 'how to be a chav' that received 30,000 hits in one day. Big deal you might say - until the viral phenomena takes off and day two and three sees this spiraling (a chav incidentally is probably best described as, well, not a very nice way of life). Take Pomme and Kelly on their rather good rendition of Respect on google idol (they also have their own site but alas no business model in place *sigh*) or my absolute favourite the Chinese Backstreet Boys (you know the one by now). But you see that's exactly the point. You DO know the one by now - if not, where have you been? here it is. Of course the greatest tragedy as far as I can see is that Katja and Bracha didn't make it through the first heat on google idol - clearly Roses favourite and one of mine too. Long live internet tv, it's humor and its ability to reach vast audiences as part of your 15 minutes of fame. Struggle ye marketer as ye figure out how to make use of this new media…
Even The President is doing it. Welcome remix world. 15,000 5 star ratings later…and someone somewhere is bound to have good job offers.
And now for something completely unnecessary. Hoffs new video.
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Sure, people are getting a lot of fame on Youtube, a lot times it’s a good 16 minutes and those 16 minutes were really earned.
But just when you think it’s all cool and “raise up the little guy,” you get something like this:
http://www.post-gazette.com/pg/06215/710851-115.stm
Not to be a killjoy, but big companies are already all over online video sites
I completely agree Dave, nice site by the way. I do though think that joe public will react very negatively to overt marketing messages in this area - so marketers need to tread very carefully. Just imagine the backlash of adding a commercial snippet to google video as one example.
Who, Who, Who?????
OK, I know Hoff
Ha! You mentioned me and Luce
.. Yay!!
It did indeed spiral out of control, and we had no idea that would happen… However…we’ve made a ‘t.v deal’ out of it, if you will ! Currently working with Trouble T.v !
Has been amazing to be granted even the smallest of opportunities to actually do something vaguely interesting in our lives, however short term it may be!!
Thanks
Kellie x