Dr. Neil Hair

So, where The Who? have quickly demonstrated the prophecy of their name sake quickly slipping back into digital obscurity where they belong, Duran Duran of all bands have stepped up to the new world challenge. The pioneers of the first big budget music video (that wondrous song Wild Boys which incidentally has all the staying power of the metro mattress song and then some) are now grasping at the nettle of the online era and performing their gigs in virtual settings. Duran Duran are to create an island in the popular game second life and are to hold live concerts from it. Whilst it's not clear whether there is a retail model involved at this stage (ie charging for tickets) it is clear that there are many opportunities for other business models to exist (and I wont go over this old ground again here - check my previous entries). Good to see a British Band doing something innovative with the internet and not squabbling over whether it actually exists.