The Americans also get it!
Geico's latest set of adverts for car insurance have me in stitches. Little Richard (looking younger then my good self) is my favorite. Check it out for yourself and compare this in your mind to that of State Farm. Lots to be take away here and humor always goes a long way towards advancing a viral campaign.
Dr Hair is an Associate Professor of Marketing at the E Philip Saunders College of Business at RIT.
© 2006, Dr Neil Hair. All rights reserved.
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The Americans also get it!
nice..
Oh, Neil… “younger THEN my good self??????” Tsk…
Please turn in your passport until you have re-learned the King’s English.
“mashed pataters, GRAVY and CRAN-berry sauce Wooooooooooo!!!”
Haha yeah I nearly fell out of my seat when I saw that add. Geico’s has certainly had a streak of great commercials lately.