Dr. Neil Hair

Business models and bands dont tend to go hand in hand. What with Robby Williams finding the internet's influence on free music 'funny', Madonna offering free web conferences in the early 00's, David Bowie and U2 offering early online releases of their music and then complaining about theft – I'm left scratching my head as to whether the industry actually gets the internet. Finally someone appears to have. The Who have identified another stream of revenue, the die hard fans who want to watch and listen to their concerts online. And why not? You have a product that already exists (the concert) and find less then world shattering 'innovative' ideas to spin alternative revenue streams from this (the internet). Why not go further and offer it through i-tunes? What about the tricky world of philanthropy and offer free access to troops serving overseas? Add charity to your model. Then when all is sung and finished, offer the high definition recording of the event online, direct from your own site. Come on guys, it's not rocket science, and there is good money to be made here. I don't currently consult (focusing on my research and tenure requirements), but I'm getting to the point of frustration where I may have to come out of self imposed exile and kick some.