Dr. Neil Hair

The Musings Of A Professor Of Marketing.

Simulcast TV hits Britain

SlingmediaFinally – something to shout about. One of the things that I hate most about living overseas is quite frankly the awful television I have to put up with. Not anymore it seems. Channel 4 in the UK has taken the 1st step in simulcasting both television and internet broadcasts of their programmes. The only problem is – the service is only available to people in the UK. However, they're promising an international roll out as soon as they work out their business model for it. Goal to England! With international competition it's probably only a matter of time before US, Australian, Canadian, Italian and German broadcasters try to re-gain lost market share in a burgeoning and potentially lucrative space. As a fervent member of the digerati I think Im one step ahead. Last month Slingmedia announced the launch of its UK offering which covers PAL signals (used by most of Europe). Nice thing is it has an inclusive free-view receiver built in (basically free cable offering 30 channels including the all important BBC news 24) so plug it in and away you go. Watching UK tv in America. All I need back home will be a wired laptop that feeds internet through to my main tv and bobs your uncle. Oh and it will work on the PDA phone as well ;)

1 comment
 

1 Comment so far

  1. Gaurav June 29th, 2006 4:01 am

    will advertisers pay extra to target the same demographic? (when this does become the norm globally)

    speaking of pda phones – i got an O2 XDAii S
    bluetooth, wifi, gprs, keyboard.

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